| or Call: 250-744-4357

Tweet Me!

Media Campaigns

Increase awareness that prescription opioids can be addictive and dangerous.  To decrease the number of individuals who use opioids recreationally or overuse them.


Dose of Reality


Over 289 millions prescriptions for painkillers are written each year in the United States. When prescribed and used properly, prescription opioid painkillers can offer relief. However, anyone is at risk of becoming addicted.  The widespread use of prescription painkillers has resulted in a big increase in addiction, emergency room visits, and overdose deaths throughout the country.  Nebraskans are not immune from this problem.  We all need to work together and do something about it.  That’s why the Nebraska Department of Justice, in conjunction with the Nebraska Department of Health and Human Services, the University of Nebraska Medical Center, the U.S. Attorney’s Office and many partners across the state, are sharing a DOSE OF REALITY and working to prevent prescription painkiller abuse in Nebraska.

Use this DOSE OF REALITY site to find out how you can dispose of your prescription painkillers properly, how to find treatment, and how you can help prevent prescription painkiller abuse by your family members, friends, and fellow Nebraskans.



Rx Awareness Campaign

To raise awareness of prescription opioid abuse and overdose, in 2017 the Centers for Disease Control and Prevention (CDC) launched Rx Awareness, its first prescription opioid overdose prevention campaign. The Rx Awareness campaign is evidence-driven and tells the real stories of people whose lives were torn apart by opioid use and abuse.

The Rx Awareness campaign focuses on adults ages 25–54 who have taken opioids at least once for medical or nonmedical (recreational) use, and it highlights the importance of reducing opioid abuse to prevent overdoses. The goals of the campaign are to:

  • Increase awareness that opioids can be addictive and dangerous; and
  • Increase the number of individuals who avoid using opioids nonmedically (recreationally) or who choose options other than opioids for safe and effective pain management.


CDC incorporated first-person stories into the campaign based on past effective use of testimonials to communicate about complex and sensitive health behaviors. The cornerstone of the campaign is a series of videos that feature individuals who are either living in recovery from opioid use disorder, or who are family members who lost someone to a prescription opioid overdose.

In addition to video advertisements, the campaign includes radio advertisements; digital materials, such as web banner advertisements; and materials for out-of-home spaces, such as billboards and newspaper advertisements.